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Negotiate in odd numbers

Here is an interesting article in Scientific American called Why Things Cost $19.95 that investigates whether or not the common merchant tactic of listing a price as $19.95 rather than $20.00 is really effective.  Marketing professors from the University of Florida studied how consumers relate a ticketed price to the perceived wholesale "cost" of a […]

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The Real Estate Contract–An Overview

The growth of southeastern North Carolina has resulted in a local real estate boom never before seen in the area and continues despite the real estate slow down in the rest of the county.  An unfortunate side effect of the dramatic increase in both real estate transactions and property values has been a corresponding explosion […]

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